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Markup Calculator - Calculate Selling Price from Cost

Free markup calculator to find selling price from cost and markup percentage. Calculate markup, profit, and margin for your products.

Markup Calculator

Calculate selling price from cost and markup percentage

Choose your calculation type.

$

Your cost to acquire or produce the item.

%

Percentage to add on top of cost.

$

The final price to customers.

Pricing Results

Enter your values to see results

and click the "Calculate" button

What is Markup?

Markup is the percentage added to cost to determine selling price. If an item costs $50 and you apply a 50% markup, the selling price is $75 ($50 + $25). Markup is based on cost, while profit margin is based on selling price. Understanding the difference is crucial for pricing strategy and profitability analysis.

How to Use This Calculator

  1. Select what you want to calculate
  2. Enter the cost of your product
  3. Enter the markup percentage (or selling price)
  4. Click Calculate to see results
  5. View your profit and margin

Markup Formula

Selling Price = Cost × (1 + Markup%/100)

To find markup: Markup% = ((Price - Cost) / Cost) × 100. A 50% markup means adding half the cost on top.

Frequently Asked Questions

What's the difference between markup and margin?
Markup is based on cost; margin is based on selling price. Cost $50, Price $75: Markup = 50% ($25/$50), Margin = 33% ($25/$75). Same profit, different reference points.
How do I convert markup to margin?
Margin = Markup / (1 + Markup). Example: 50% markup = 0.50 / 1.50 = 33.3% margin. Or: 100% markup = 1.00 / 2.00 = 50% margin.
What's a typical retail markup?
Varies by industry: Grocery 5-25%, Clothing 50-100%, Jewelry 50-300%, Restaurants 200-400% on food. Higher markups often mean higher overhead costs to cover.
Is 100% markup the same as doubling the price?
Yes! 100% markup means adding 100% of cost on top. Cost $50 + 100% markup = $100 selling price. This equals a 50% profit margin.
How do I calculate cost from selling price and markup?
Cost = Selling Price / (1 + Markup%/100). Example: $75 price with 50% markup = $75 / 1.50 = $50 cost.
Should I use markup or margin for pricing?
Use markup for simple cost-plus pricing. Use margin when comparing profitability or industry standards (most financial reports use margin). Know both for complete understanding.

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